The Four Basic Rules To Keeping Customers Happy

Time and again I see other marketers doing what I consider to be the cardinal sin of not only online marketing, but also business in general. These marketers ignore their customers and treat them as nothing more than a mere annoyance.

You would think it is well known that eighty percent of your business will come from your customers (if you treat them well). However, the way some online marketers act, it is very likely they are oblivious to the incredible benefits to treating your customers like gold.

The benefits to good customer relations means more repeat sales, less refund requests and in many cases more sales through referral marketing. After ten years of marketing online, I have discovered that the following rules make for a very happy and satisfied customer:

Get back to your customer within 24 hours of first contact

Many customers want to be assured that their purchase was a good decision. If they hear back from you quickly, they will feel more confident and are going to be less inclined to request a refund.

Give your customers unexpected bonuses

You want to shower your customers with gifts of appreciation. Give them free bonuses that they weren't expecting. Always collect your customers emails so that you can send them random gifts or bonuses. This is a popular method that helps to build credibility with your customers.

Be prompt with refunds

Any marketer dreads giving a refund, but if you refuse, your customer can really create problems with chargebacks and complaints. It is also important to keep in mind that the customer can still become a loyal customer (or already is one).

Create quality products and services

It doesn't matter what you are trying to sell, it must be something you are proud of. Is it something you would be happy if you bought it? If not, then it is a good idea to improve the quality before offering it to your customers.

Your customer has put their faith in you and handed over their hard earned money for one of your products or services. You need to reward this loyalty with fast customer service, unexpected bonuses and most importantly, quality products. If you are one of those marketers looking for a fast money grab and trying to squeeze out every last dime from your customers, you won't last long in any business, period.


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